Starting a Bookkeeping Business:
7 Ways to Advertise
So
you’ve made the decision to hang out your shingle and are starting a
bookkeeping business. Now the nail-biting begins. How are you going to
line up some
clients fast? Here are some suggestions to get you going.
- Send out a sales letter to new businesses announcing your bookkeeping service. Put together a mailing list using your local Yellow Pages directory or Chamber of Commerce membership list.
- Place a display ad in your local newspaper. Watch your costs on this though, as display ads can be quite expensive.
- Place an ad online on bookkeeper sites such as BookkeeperWanted.net. Make sure you create a catchy headline and describe which services you provide.
- Get in contact with local Accountants and setup a referral system with them. These professional are always looking for good bookkeepers that they can refer their client to. It saves them from dealing with an accounting nightmare at year end.
- Start networking at your local Chamber of Commerce or other business type organizations. These groups are all made up of business professionals who either will need a good bookkeeper or can refer you to someone who does.
- As a follow-up to your sales letter you could send out a newsletter with information on bookkeeping, financial and business issues. Try not to overly promote your bookkeeping business otherwise people will just see it as blatant advertising and not valuable information worth keeping.
- Send out small postcards as another follow-up to your original mailing. It keeps your bookkeeping business name on people minds. You could use the “Questions and Answer” format and make it another valuable information piece for potential clients.
So now you’ve got some ideas to help you with starting your bookkeeping business. Now go out and line up some clients.
