5 Reasons to Setup a Website for Your
Bookkeeping Business
If you are a
freelance bookkeeper who is wondering if you should setup a website
to promote your business online, then keep reading.
Online advertising has become an extremely important element of your
overall marketing plan. In fact, a recent article in The Small
Business Channel at American Banking News states:
“If you have
a business, you should have a website. Period. End of
discussion. You should at the very least have a presence on the
web so that customers, potential employees, business partners
and perhaps even investors can quickly and easily find out more
about your business and how to contact you.”
So, if you’re still not convinced, here are five more reasons to
setup your own website for your bookkeeping business:
1. To Build Trust
With Potential Clients
Other forms of advertising (such as brochures and sales letters)
have limited space for you to “toot your own horn”. With your own
website, you can write as much as you like about your qualifications
and experience as well as provide testimonials from previous
clients.
This means that businesses can actually get to know you and decide
if you’ll be a good fit before they contact you.
2. To Interact With Your Website Visitors
When potential clients interact with you, they are more likely to
build a relationship and want to work with you. So how can you do
this? By adding features to your websites such as an ecourse or
newsletter.
If you send out quality content to your website visitors on a
regular basis, they are more likely to call you first when they're
ready to hire a bookkeeper.
3. To Easily Update Your Information
With print advertising methods, you can be stuck with outdated
information. So if you move, update your credentials, or want to
change your photo, you’ll have the added expense of updating your
business cards or brochures.
With a website, not only can you update it easily, but you should
keep your information fresh by changing it regularly.
4. To Eliminate the “Looky Loos”
If you state your bookkeeping rates up front on your website, you
can eliminate the people who are not serious about hiring you. These
people just waste your time and energy.
Some bookkeepers prefer not to list their rates but it can work
against them because this tends to be the first question many
potential clients ask. So why not give them this necessary
information right away?
5. To Tie Your Advertising Messages Together
Your domain name should be on all your advertising messages
including business cards, letterhead and brochures. It’s the last
piece of the puzzle that makes your marketing plan come together.
Once a visitor types your domain name into their browser, they can
learn all about your bookkeeping business in complete detail. Then
they can signup for your newsletter and, suddenly you’re developing
a connection with potential clients.
So if you have not setup your own bookkeeping website yet, why not?
You’re missing out on an essential part of your marketing plan that
all freelance bookkeepers need in today’s business world.
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If you haven't had a chance to check out
Secrets to Starting & Running Your Own Bookkeeping Business,
I urge you to do so now. It's the most complete system (and easiest
to follow) on how to start a bookkeeping business.
Start your bookkeeping business today!
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